By June Kamerling Welcome to Aaron Hughes, recent-ish chorus member and our new Marketing Committee Chair. Aaron took over being chair of the chorus PR Marketing Committee when our former fearless Leader Denis Whitaker moved to Ohio last summer. Aaron comes to the marketing committee with loads of background in group management and organization. As I ask everyone I interview this first question, I asked Aaron as well….”How did you find OGMC”? AH: “It was just post pandemic, I was searching for the next thing I wanted to do. I did a google search and found that OGMC was having auditions. I reached out through a meet up group and got no response. I persevered and I later found out about the summer Sondheim Concert (this was summer 2022) Auditions and an open rehearsal were coming up. I went to the rehearsal to check it out and see what it’s like. I loved the feeling of this East Bay LGBTQ chorus community. I auditioned….and I was in. I even got a solo, the first concert as King George in the Hamilton song, “You’ll Be Back”. I asked, “What is your musical background?” AH: “In my earlier days I sang in a lot of chorus’s as a boy. I also played a bunch of instruments, but my true love was musical theater. My under grad is musical theater. I performed a lot in Australia, where I’m from. In my 20’s, I was passionate about Sondheim. I loved the PBS specials on the various Sondheim shows….(I’d watch in between other musical theater breaks). I got to see Company on Broadway the year Patty Lupone was in it”. J: “Would you talk about your sense of the chorus and how you got involved with PR Marketing?” AH: “Going into the chorus was my first opportunity to do something that was purely me. I was hugely nervous. I hadn’t done anything like this in 8 or 9 years. I felt like a deer in headlights. However, everyone was so friendly and welcoming, the chorus is where I found my “family”. I didn’t expect such an embrace of new people and non cliquey feeling as I’ve found in other chorus’s. It blew my expectation… having women and trans people in the chorus, being pronoun specific and respectful. There was so much care and attention to Covid policies. This was a different experience than other LGBTQ organizations I’ve been involved with. People were genuine, the music was wonderful and the organization seemed solid and like something I would like to be involved with. I think we don’t toot our own horn enough about how unique we are as an LGBTQ chorus”. J: “ What got you into being head of marketing- what’s your general sense of the structure of the chorus, aside from singing?” AH: “As I got more into the ‘behind the scenes’ of musical theater, I became a bit disillusioned and burned out so I stepped away for a while. I got a Master’s degree in Switzerland and travelled the world. Career-wise, I’m a chameleon. I was involved in mortgage, then hospitality for many years… now I have my own marketing firm. Within a year I’ve seen a massive arc in this chorus which lead me to wanting to be PR marketing chair. I entered the chorus at a seminal point of shift. The chorus came back after pandemic. Elements were shifting with-in leadership. There is an extraordinary amount of work that happens behind the scenes to have us where we are today. It’s pretty epic…..We’re having sold out shows back to back!! This is because of all the people in leadership, the strong foundation that has evolved. When it comes to Marketing and PR, I tend to get passionate for the WHY… Why do you want to do this as an organization? What’s the story? I started seeing challenges… an organization coming into transition. Some of the software systems we’ve utilized need to change and grow so that we can more clearly tell our story. So that we can be more visible in the community. Technology has changed so much over the years. We have to keep up with it and add it to PR marketing in order to be able to put ourselves out there to our members, our audience, our donors. Are we engaging with them? There are so many platforms available; Tic Toc, Instagram, Eventbrite, etc. Our audience base is diverse. Our communication ways need to be as diverse. I believe I bring this knowledge to this organization and to PR Marketing at this time… An understanding of these generational elements; Creating a space where this community gets to learn together. It’s a safe space where we get to tell our story. We get to add different elements of our visibility together.” J:“This is a big turning point- how do you envision the chorus going into the future”? AH:“I don’t think we celebrate how unique and spectacular we are. I see us being able to celebrate our story…..our history. Going into our 25 th year as a chorus is extraordinary. I joined this organization because of how people made me feel. I know I’m not alone in this. I can only see an organization like this growing and getting bigger, I don’t think it matters how big in numbers we get. We will not lose the authenticity that we have. I will continue to look at where I can be of value”. J: “Thank you Aaron for taking on this really important job as chair of PR Marketing. As a member of the PR Marketing committee I can already see a big difference in Our organization and push to become more visible out in the world as an LGBTQ chorus.”